Our verdict
Semrush covers keyword research, site audits, rank tracking, backlinks, competitor analysis and content marketing. It is a staple for SEO professionals and agencies.
Best for: SEO specialists, agencies and serious content publishers.
Score breakdown
Pros
- Huge keyword and backlink databases
- Covers SEO, PPC and content
- Competitor research is excellent
Cons
- Expensive for beginners
- Interface can overwhelm
- Extra users cost more
Key features
- Keyword research
- Site audit
- Position tracking
- Backlink analytics
- PPC research
- Content toolkit
Semrush pricing
Pricing last checked Nov 2026. Vendors change prices often — always confirm on the official site.
Semrush alternatives
Surfer
AI SEOContent optimization and AI writing for ranking on Google.
FAQ
Is Semrush free?
Semrush does not have a permanent free plan, but it offers a free trial. Paid plans start from $139.95/mo.
Who is Semrush best for?
SEO specialists, agencies and serious content publishers.
What are the best Semrush alternatives?
The closest alternatives are Surfer. See the comparison section on this page for details.
How does ToolKenzon score Semrush?
Semrush scores 8.8/10 overall in our editorial review, based on ease of use (8), features (9.6), value for money (7.8) and support (8.4).