Our verdict
Mailchimp offers email campaigns, automations, landing pages and audience management with an approachable editor. It is easy to start but becomes costly as your list grows.
Best for: Small businesses that want a familiar, easy email tool.
Score breakdown
Pros
- Polished, beginner-friendly editor
- Huge integration library
- Good reporting
Cons
- Price rises fast with list size
- Free plan is very limited
- Automations locked to higher tiers
Key features
- Email campaigns
- Customer journeys
- Landing pages
- Segmentation
- A/B testing
- AI content tools
Mailchimp pricing
Pricing last checked Nov 2026. Vendors change prices often — always confirm on the official site.
Mailchimp comparisons
Mailchimp alternatives
Brevo
Email PlatformsEmail, SMS and WhatsApp marketing priced by emails sent, not contacts.
MailerLite
Email PlatformsSimple, affordable email marketing with a beautiful editor.
Klaviyo
E-commerce EmailEmail and SMS marketing built for e-commerce revenue.
FAQ
Is Mailchimp free?
Yes. Mailchimp has a free plan, and paid plans start from $13/mo.
Who is Mailchimp best for?
Small businesses that want a familiar, easy email tool.
What are the best Mailchimp alternatives?
The closest alternatives are Brevo, MailerLite, Klaviyo. See the comparison section on this page for details.
How does ToolKenzon score Mailchimp?
Mailchimp scores 8.2/10 overall in our editorial review, based on ease of use (9), features (8.5), value for money (7) and support (7.8).