ActiveCampaign vs GetResponse
Automation powerhouse vs funnel-and-webinar all-rounder. Here's how they compare on features, pricing and value in 2026.
Higher score
ActiveCampaign
8.8/10
From $15/mo (annual)
Try ActiveCampaign (opens ActiveCampaign in a new tab)Quick verdict
ActiveCampaign has the deeper automation and CRM. GetResponse wins if you want webinars and conversion funnels in the same subscription.
Choose ActiveCampaign if…
Email automation and lead scoring drive your sales.
Choose GetResponse if…
You run webinars and want funnels without extra tools.
Side-by-side comparison
| Criteria | ActiveCampaign | GetResponse |
|---|---|---|
| ToolKenzon score | 8.8/10 winner | 8.4/10 |
| Ease of use | 7.9 | 8.4 winner |
| Features | 9.6 winner | 8.9 |
| Value for money | 8.3 winner | 8.2 |
| Support | 8.6 winner | 8.0 |
| Starting price | $15/mo (annual) | $19/mo |
| Free plan | No | Yes |
| Pricing model | Free Trial | Freemium |
| Best for | B2B and online businesses running sophisticated funnels. | Marketers who want email, funnels and webinars in one tool. |
| Features | ||
| Automation builder | Yes | — |
| CRM & deals | Yes | — |
| Lead scoring | Yes | — |
| Site & event tracking | Yes | — |
| Predictive sending | Yes | — |
| AI assistant | Yes | — |
| Email & newsletters | — | Yes |
| Marketing automation | — | Yes |
| Landing pages | — | Yes |
| Conversion funnels | — | Yes |
| Webinars | — | Yes |
| AI generator | — | Yes |
Feature list reflects headline features named by each vendor; "—" means not listed as a headline feature, not necessarily missing.
ActiveCampaign: pros & cons
Pros
- Best-in-class automation builder
- Built-in CRM and lead scoring
- Strong deliverability
Cons
- Learning curve for beginners
- Prices rise with contacts
- No free plan
GetResponse: pros & cons
Pros
- Webinars and funnels included
- Good automation templates
- AI email and campaign generator
Cons
- Interface feels dated in places
- Webinars only on higher plans
- Deliverability reports vary
ActiveCampaignFrom $15/mo (annual)
Visit (opens ActiveCampaign in a new tab)GetResponseFrom $19/mo
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